In one of my favorite books Predictability Irrational Dan Ariely tells a great story about a very interesting advertisement run by The Economist magazine.  The ad seemed odd at first glance because the three different possible choices for subscription contained two that were priced exactly the same.

The ad was set up as follows:

So maybe there’s an misprint.  They surely didn’t mean to charge the exact same price for Print Only and Print & Online Combined, right?\n\nBut think about this for a second…  Given that exact set of choices which would you choose?\n\nI’ll bet I already know your answer.  And why shouldn’t I?  Clearly the Print & Online combination at $125 is the best value.\n\nMr. Ariely continues to report that after he contacted The Economist magazine about the ad they quickly stopped running it, but he was still intrigued so he set up his own experiment.

The First Test

The test he set up used the same three choices.

If you really want your prospects to make the decision you want then set up their possible options just like this.  I’ll describe this process in more detail a little later.\n\nLooking again at the three choices there are really only two viable selections Online Only and the Print & Online combination.  That leaves the Print only option as completely useless since no one would ever select it.  Not so fast, this is where it gets really interesting.\n

The Second Test

Mr. Ariely set up a second test that contained only two options.  Removing the option that received 0% during the previous test.

Guess what happened.

Amazingly, the previously least selected option become much more popular.

What You Should Do

\nSo the useless option in the original three choice ad turns out to be useful in helping people determine exactly what they wanted.  The inclusion of the Print only option makes the Print & Online option look like a great deal and thus more people making that selection.\n\nBut, why does it look like a great deal.  Why are we able to so easily make the decision to go with the combination?\n\nThe answer is because it’s easy to make a comparison between similar choices.  When an easy comparison can be made people are influenced to make a selection between those items and throw out the third choice altogether because the comparison is harder to make.\n\nWhen setting up your offer for your product or service make sure you have three options where two of them are easily comparable and there’s a higher perceived value in one of them.

Your prospects will compare the two similar choices and make their selection for the one that is of greater value.

Here’s another example:

The third choice becomes the easy winner.’, ‘How To Get Prospects To Make The Decision You Want’, ‘When your prospect has to make a decision it doesn\’t have to be left to chance. If fact you can control which option they select.

The Typical Launch

You’ve just spent months, maybe years, creating the perfect product.  You released it on the internet a few weeks ago.  Now, you sit and wait for he money to roll in.  And you wait…and wait…still nothing.

What’s going on?  You double check that the website works and the shopping cart can take orders.  Everything seems to be in working order.

So why aren’t people buying?  “It’s a fair price for a great product,” you tell yourself.

Still no one clicks the “buy now” button.  *sigh*  “Internet marketing doesn’t work…”

Sound familiar?

Proven Methodology

There is a better way to get people to WANT to buy your product.  It’ll take some work, but what’s a little more blood, sweat and tears…you’ve already spent many hours creating your product and you’re not a quitter!

You just need the right information.  The right tools.   And everything will fall into place.

You could use Jeff Walker’s Product Launch Formula (PLF) to generate massive cash flow following his proven success formula that turns prospects into raving fans.  Thousands of entrepreneurs just like yourself have used this system to launch their product with huge success.

First, they bought PLF which costs nearly $2000. They spent a series of days, even weeks, watching and learning the exact steps required to design, build and implement a product launch.  What’s your time worth?

They spent the next few days or weeks teaching themselves how to write sales copy that is persuasive, how to record and edit their pre-launch videos and how to build out a working website.  They learned how to build an email list, engage their prospects with stunning pre-launch content, generate incredible anticipation, and display social proof.   The total value of these skills is surely above $25,000.

Some of them got it right and KA POW!  Huge payday.

But there are a couple of problems.

Product Launch Formula is not always available for purchase.  Jeff sets the schedule and it doesn’t happen very often and may never happen again at the previous price.

Others struggled with the technical details, the engaging story, the crushing offer, setting up the launch blog, writing the autoresponder emails, search optimization, creating the sales page copy, building out the upsell and downsell process, managing the JV partners or any of the dozens of items needed to pull off a great launch.

Still sound easy?

The Easy Way To Launch A Product

Let someone else take care of the launch for you.  Someone that is professionally trained in the art and science of Product Launch Formula.  Someone that has been personally trained by Jeff Walker.  Someone that has the expertise to position you as the recognized authority.  Someone that can shortcut your learning curve and get you on your way faster.  Someone that can convert your prospects into your perfect customers.\r\n\r\nThat someone is a Product Launch Manager.

A Product Launch Manager has the expert knowledge and expert resources that make the difference between sitting around waiting for the next sale and going to the bank ready to make the next deposit.

Currently there are only 45 Jeff Walker trained Product Launch Managers.  I am one of the select few that was hand selected by Jeff Walker to learn the inner circle secrets of creating a great product launch.

I’m in constant contact with the other Product Launch Managers and we all share what’s working the best in a variety of niches which allows me to apply the best tactics to your launch.

I know exactly how to handle every detail of the launch and turn your product into a huge PAYDAY!

So check out my blog Product Launch System and get to know me and learn exactly how to make your next product launch a huge success!

When you\’re ready to meltdown your server contact me at tboyette[[@]]galleonsystems.net’, ‘The Product Launch – A Simple Solution For Achieving Success’, ‘Typical product launches fail or simply produce horrible results. Following the steps from a proven system that is managed by a trained professional can have dramatic impact on your bottom line. Product Launch Managers personally trained by Jeff Walker have the knowledge, the resources, and the expertise to make your next launch a huge success.